New Balance

Pioneering Running Shoes Since 1906

Founded in Boston—the “Marathon City”—by William J. Riley, New Balance has earned a global reputation as the “President’s Jogging Shoe” and the “King of Jogging Shoes.” Committed to excellence, the brand continuously innovates in materials, design, and comfort, while upholding the highest ethical standards, 100% customer satisfaction, and a spirit of teamwork.