Job requirements: 1. College degree or above, with a preference for majors in journalism, sports, or related fields, and a preference for baseball and softball enthusiasts; 2. Proficient in professional knowledge of baseball and softball, familiar with various game rules, team lineups, and industry trends, able to independently complete professional game analysis articles; 3. Solid writing skills, skilled in writing vivid and infectious content, proficient in title creation and manuscript polishing techniques, and strictly control the accuracy of content; 4. Have practical experience in SEO optimization, familiar with search engine algorithm rules, and able to use keyword strategies to increase content traffic; 5. Proficient in using office software and content editing tools, with priority given to those who master design software such as Adobe Indesign and Photoshop. Basic video editing skills will be added; 6. Excellent English reading ability, able to independently search for first-hand overseas event information and convert content; 7. Possess a keen sense of news, able to quickly capture hot events in the baseball and softball field and plan related content; 8. Strong ability to withstand pressure, able to adapt to fast-paced work and flexible scheduling during competitions, ensuring timely content release; 9. Possess good teamwork and communication skills, able to effectively coordinate the content production process and coordinate internal and external resources; 10. Possess excellent news judgment and professional ethics, adhere to the principle of objective and fair content; 11. Experience in on-site reporting or special planning of baseball and softball events is preferred; 12. Personal baseball related accounts with a certain fan base are preferred. Main responsibilities: 1. Responsible for collecting, editing, and publishing news, event reports, player analysis, and other content in the field of baseball and softball, ensuring that the content is professional, accurate, and in line with the platform's tone; 2. Plan special content and featured columns for baseball and softball, explore highlights of events and topics of interest to fans, and enhance content dissemination and user stickiness; 3. Optimize content SEO performance, conduct keyword research, and enhance the exposure and traffic conversion of articles in search engines; 4. Review the content submitted by the review team and external parties, control the quality of text, accuracy of facts, and consistency of style, and guide creators to improve their content level; 5. Operate social media accounts related to baseball and softball content, interact and guide fans to discuss, and maintain a fan community atmosphere; 6. Track the dynamics of domestic and international baseball and softball leagues (such as MLB, CPBL, etc.), grasp industry hotspots and development trends, and ensure the timeliness of content.

Job requirements: （1） Special channel development and maintenance​ 1. Based on Herschel's brand positioning (fashion bags/outdoor leisure/lifestyle), explore special channels such as high-end department store collaborations, outdoor event partnerships, trendy boutiques, and customized government and enterprise gifts, and develop development strategies; 2. Lead special channel business negotiations, design cooperation models (co branded/limited release, etc.), promote agreement signing and implementation, and enhance brand influence; 3. Maintain special channel customers, solve product adaptation, supply, and after-sales issues, analyze sales data, optimize operational strategies, and achieve dual growth in sales revenue and brand exposure. ​ （2） Daily offline channel maintenance​ 1. Maintain offline stores (direct stores/counters/authorized stores), conduct regular visits, pay attention to product display, inventory health, and staff product knowledge, and assist in solving operational problems; 2. Cooperate with brand marketing nodes (new products/festivals/trendy activities), assist stores in developing promotional plans, conducting personnel training, tracking activity effects, and improving store performance; 3. Collect offline competitor information (products/prices/promotions/stores), generate reports, and support headquarters strategy development. ​ （3） Assist in opening a store​ 1. Cooperate with the store management center to participate in new store location selection, evaluate the business district, foot traffic, competitors, etc. from a sales perspective, and provide suggestions; 2. Assist new stores in developing opening plans (promotions/stocking/targets), participate in personnel training and display guidance, ensure smooth opening and achieve sales targets. Main responsibilities: （1） Education and Experience​ 1. College degree or above, with a preference for majors in marketing/business administration or related fields; ​ 2. 3 years+sales experience in fashion consumer goods/bags/outdoor products, 1 year+experience in special channel development or offline store maintenance, priority given to similar brand experience. ​ （2） Core Capability​ 1. Channel development: Understand the Herschel brand tone, able to independently complete special channel research, negotiation, and implementation, with priority given to successful cases; 2. Communication and coordination: Efficiently coordinate internal (store management center/product department, etc.) and external (partner/store) resources to solve cooperation problems; 3. Data analysis: Use Excel to analyze sales data (sales revenue/turnover rate/unit price), optimize channel and store strategies; 4. Perform stress resistance: efficiently complete tasks such as channel development and store maintenance, able to withstand pressure and adapt to periodic business trips; ​ 5. Teamwork: Collaborate across departments to achieve sales targets. ​