Job requirements:
（1） Special channel development and maintenance​
1. Based on Herschel's brand positioning (fashion bags/outdoor leisure/lifestyle), explore special channels such as high-end department store collaborations, outdoor event partnerships, trendy boutiques, and customized government and enterprise gifts, and develop development strategies;
2. Lead special channel business negotiations, design cooperation models (co branded/limited release, etc.), promote agreement signing and implementation, and enhance brand influence;
3. Maintain special channel customers, solve product adaptation, supply, and after-sales issues, analyze sales data, optimize operational strategies, and achieve dual growth in sales revenue and brand exposure. ​
（2） Daily offline channel maintenance​
1. Maintain offline stores (direct stores/counters/authorized stores), conduct regular visits, pay attention to product display, inventory health, and staff product knowledge, and assist in solving operational problems;
2. Cooperate with brand marketing nodes (new products/festivals/trendy activities), assist stores in developing promotional plans, conducting personnel training, tracking activity effects, and improving store performance;
3. Collect offline competitor information (products/prices/promotions/stores), generate reports, and support headquarters strategy development. ​
（3） Assist in opening a store​
1. Cooperate with the store management center to participate in new store location selection, evaluate the business district, foot traffic, competitors, etc. from a sales perspective, and provide suggestions;
2. Assist new stores in developing opening plans (promotions/stocking/targets), participate in personnel training and display guidance, ensure smooth opening and achieve sales targets.

Main responsibilities:
（1） Education and Experience​
1. College degree or above, with a preference for majors in marketing/business administration or related fields; ​
2. 3 years+sales experience in fashion consumer goods/bags/outdoor products, 1 year+experience in special channel development or offline store maintenance, priority given to similar brand experience. ​
（2） Core Capability​
1. Channel development: Understand the Herschel brand tone, able to independently complete special channel research, negotiation, and implementation, with priority given to successful cases;
2. Communication and coordination: Efficiently coordinate internal (store management center/product department, etc.) and external (partner/store) resources to solve cooperation problems;
3. Data analysis: Use Excel to analyze sales data (sales revenue/turnover rate/unit price), optimize channel and store strategies;
4. Perform stress resistance: efficiently complete tasks such as channel development and store maintenance, able to withstand pressure and adapt to periodic business trips; ​
5. Teamwork: Collaborate across departments to achieve sales targets. ​